Negotiation is a important factor when deciding which agent you will trust to represent you as a buyer or a seller. Real estate negotiations are tricky, as clients may have different views than their agents on how negotiations should be handled.

It is easy to understand the principles of know your audience and understand your worth. But what about using the principle of respect for the other party in effecting a winning outcome?

Real Estate is an ego business – egos between agents and egos associated with how people are viewed through their real estate.   It is difficult to take ego out of negotiations. Buyers and sellers may forget that successful negotiations means that neither party feels cheated – both buyer and seller should feel satisfied with the outcome and respect for the other.

Sellers want to sell and buyers want to buy; after closure of a deal they rarely remember the money they “gave up” in a negotiation; generally just happy to be moving forward with their real estate goals.